One of the strongest marketing tools – opt-in emails inside your WordPress site

Nowadays, a database with the emails of customers is a necessity for any business to be able to communicate. A database with potential customers who have left their email addresses because they were willing to do so is a gold mine, where you can dig out new clients. What is the most effective way to get email addresses with the help of your WordPress site? Here is the answer.

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Website Menu Design Mistakes and How to Avoid Them

You have successfully lead a customer to your website, you even managed to catch his attention. The next thing to do is to properly handle the experience he will have while browsing your site and make sure to move him towards the end of your sales funnel. Navigation, or how people often call it ‘site menu’ is a huge part of it. Good navigation design ensures that people discover right information in the right order fast and easy.

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